You Suck Sarah Marshall
Friday, March 14th, 2008Hook, line and sinker I bit.
While driving home I saw a billboard that read “You Suck Sarah Marshall”.

At the bottom of the message I saw the URL www.ihatesarahmarshall.com so when I got home I jumped on my computer and checked out the website. As I write this post at 9:00 PM on a Friday night I am trying to convince myself my current actions represent professional curiosity and not those of a loser who had nothing better to do. But I digress.
The website is a blog that is currently being written by a loved obsessed 26 year old guy who is YouTubing videos about how infatuated he is with his hot TV star girlfriend.
Well, as it turns out this website is the launch of a new marketing campaign for a movie “Forgetting Sarah Marshall“. I have no idea if this movie is any good although it is brought to us by the guys who gave us the 40 Year Old Virgin. On a quick side note I can not recall seeing the R rated warning on the billboard but if I had I would have known right away it was a movie.
The point of this post is to point out the way this movie is being marketed. They are utilizing a combination of vague yet somewhat shocking billboard ads to drive people to a Google Blog thats incorporating YouTube videos as a way to create buzz. It should be interesting to see how it works out.






