Yahoo Acquires IndexTools
April 9th, 2008
Written By: Adam Sussman
This is certainly an interesting development!
Yahoo! Announces Agreement to Acquire IndexTools’ Analytics Business
The acquired technology is expected to extend Yahoo!’s current analytics offerings by adding capabilities to deliver relevant insights and metrics for online campaigns that run across the entire Yahoo! network. Following the acquisition, the first group of customers to benefit from these enhanced tools will be more than 150,000 small-to-medium businesses marketing on the Web with Yahoo!. Additional capabilities enabling third-party developers to monitor and optimize the traffic performance of their applications are expected to follow throughout the year following the acquisition.
How Yahoo! buying IndexTools changes Web Analytics
Yahoo! will almost certainly be able to take advantage of the good work that Google has done establishing their Google Analytics Authorized Consultant (GAAC) network, giving Yahoo! an immediate deployment network (oh man do I hope they call it the “YAAC” Network!) Having run IndexTools on my own site for some time I very much expect that many GAAC partners will actually prefer IndexTools for most of their deployments given the dramatically improved capabilities of the application.
April 11th, 2008 06:52
Looks like step #1 is getting rid of those wasteful 15 day Free Trials:
“Dear Visitor,
We would like to inform you, that as of April 9, 2008 IndexTools is temporarily suspending the provision of free trials.”
April 30th, 2008 19:47
With all the merger about to take place to battle google, one must wonder how this is of benefit to Yahoo.
May 1st, 2008 19:06
Beside giving Yahoo a kick ass analytics tool? They have thousands of webmasters using their ecommerce platform.
May 4th, 2008 00:44
Thank your for IndexTools…analytics is ok…I need to be able to drill down individual IP addresses an I think IndexTools will allow you to do so.
May 4th, 2008 14:01
Whatever yahoo does, i think it is more or less in response to google.
yahoo (or anyone else for that matter) will need a proactive approach if they really want compete with the big G.
May 4th, 2008 15:14
I look forward to using their index tools. It is a shame that they have fallen so far behind. I am not sure what to think about a possible merger. i cannot help, but thing it a bad thing for the internet.
May 7th, 2008 05:55
I really dont know what to think of this move.
As we all know Google is the big boy and they all need to follow suit!!
May 9th, 2008 11:45
What a trip! I had no idea Yahoo acquired Indextools! They should definitely call it the “YAAC” Network! lol
May 14th, 2008 10:43
Well its cool to see that yahoo is getting out of the rut its been in since 2002 and that google finally has some competition for running analytics. YAAC sounds the best but it would probably get em sued.