Google Conversion University: Confidence With Your Data
October 24th, 2007
Written By: Adam Sussman
Part 2 of Avinash Kaushik presentation which he goes over several lessons he has learned over the years doing Analytics.
His first rule is the 10/90 Rule. If you had $100 to spend on a web analytics implementation, you should spend $10 on the cost of “analytics tool & professional services” and spend $90 on the required investment in “intelligent resources/analysts”.
Installing analytics reporting and reviewing those reports is not the same as analysis. You got to analyze and interpret the data. Take advantage of multivariate tools.
