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Have You Noticed My Google Adsense Ad’s Aren’t Contextually Targeted

September 8th, 2007
Written By: Adam Sussman


When you see LinkSys advertisements delivered by Google on posts such as the one I wrote about NASCAR, it makes you think something has to be off with their contextual analysis of my pages.

I thought Google contextually delivers advertisements based on the copy of the page. It appears (hat tip to Jen) Google may have decided my entire domain’s theme is about LinkSys Routers, thus serving ads on every shandyking.com page about linksys.

Why?

A theory: Back in February one of my posts was dugg and it made it to diggs home page. (Thanks Chris). This post was about linksys routers and the digg effect was so strong I’ve been ranking in the top 15 on Google for the term “linksys”.

But!

My blog really has nothing to do with LinkSys. Yes, that one post was about the topic of routers and perhaps this post could qualify as well since I am using the terms Linksys, but ask any of my 3 loyal readers and they will tell you my blog’s theme is certainly not about linksys routers. It’s a blog about nothing…

Now What…

Google, fix it or tell me what to do. Contextually serve ads based on the content of my pages. And if you are, then I would like to know how to fix it because at the end of the day these advertisements are not targeting the right audience.

This entry was posted on Saturday, September 8th, 2007 at 12:31 pm and is filed under SEO / Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

6 Responses to “Have You Noticed My Google Adsense Ad’s Aren’t Contextually Targeted”

  1. Hawaii SEO
    September 8th, 2007 19:15
    1

    As one of your three readers… I would agree that LinkSys advertisements are off topic.

    Maybe the “Target AdSense” plugin for WordPress might help. The developer says it’s designed to help you use “Section Targeting”

    http://www.maxpower.ca/wordpress-plugin-target-adsense/2006/11/15/

    Aloha,
    Dave.

  2. shandyking
    September 8th, 2007 19:57
    2

    You are a loyal reader Hawaii Dave.. Thanks for the tip…

  3. taylor2nd
    September 9th, 2007 19:52
    3

    or you could just start using the adfilter to get rid of a few of those sites i guess.

  4. shandyking
    September 9th, 2007 20:14
    4

    I would switch over to Yahoo before I started messing with filtering..

  5. Jenstar
    September 10th, 2007 22:53
    5

    I was just reading this post and realized you are also reinforcing to Google that yes, ShandyKing is about Linksys routers. See that little “Most commented posts” plugin over to the right sidebar? It has now added the keywords LinkSys Router to every single page of your blog… I suspect if you remove the plugin and give it a week or two (or maybe three), that the LinkSys ads would finally vanish.

  6. shandyking
    September 11th, 2007 05:17
    6

    Jen,

    It’s worth a shot. I’ve pulled it off.

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