The Amazon.com Contradiction

Amazon.com I want to point something out. I think it is wonderful that you have registered all the possible misspellings of your domain name, especially since there are plenty of people like me who rush to type in amazon.com but mistakenly type amzon.com.

Great foresight! But what I don’t get is why when typing in any possible misspelling of your domain names I get sent to this help page?

I find this to be very insensitive of my consumer need to buy things with one click!

To top if off and add insult in injury the first thing you have me read when directed to your help page:

Welcome to Amazon.com Help

Amazon.com is committed to being Earth’s most customer-centric company. With this in mind, we’ve made it easier than ever for you to get answers to your burning questions.

Well, being a customer-centric company and that you had the foresight to register every possible misspelling of your domain name; do you really think anyone mistyping “amzon” for “amazon” that we were actually looking for a help page?

Here is a tip… Send all root domain misspellings to the HOME PAGE.

Happy Holidays from ShandyKing!

This entry was posted on Thursday, December 21st, 2006 at 5:35 pm and is filed under SEO / Internet, Shandy Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.